Short Names are Better

In an episode of “The Source” of CNN Philippines, a segment discussed about eco-branding. A method where a brand’s logo was streamlined to reduce the use of ink and ink cartridges and therefore is good for the environment.

According to https://ecobranding-design.com/,

“Printer ink costs 2 times as much as Chanel N°5.
Limiting the use of ink
can save millions
on a global production”

After that, I remembered my idea of advocating short names. Remove all National in high school’s name, maybe State from state university’s name, and etc.

How did my idea came up?

When I was hospitalized, I noticed that almost all of the intern doctors have two given names. For me long names is not good  for the economy. All kinds of names: persons name, school’s name, etc.

During enrollment in college, I always have difficulty in making my high school’s name to fit in the allotted box.

Economic impact

Writing long names takes time. When people are in a line, fewer people might get attended. That seems very insignificant but if there are sixty persons in a line and everyone have two or more given names and each second given names consumes ten seconds, the clerk needs an additional 600 seconds to finish all sixty persons and the last person waited for an additional 590 seconds. The clerk consumed an additional ten minutes while the last person, nine minutes and fifty seconds. That means almost twenty minutes wasted for two persons, and there are fifty-nine other persons in the line. If you add it all, you will get wasted hours.

Ecological impact

Supposing that a high school’s name is Bayan National High School.  National is an eight letter word that no longer serve a purpose, why not take it away? How many papers printed with the school’s name in it? That is how much ink wasted for no purpose.

And time wasted. Supposing each letter consumes half a second, 21 letters equals 10.5 seconds. Multiply it perhaps with the number of test papers, and you will get the hours wasted. One high school even have National  Comprehensive in its name.

On given names

An ideal given name is just one to around seven letters. What is important is that the combination of given name and surname is unique to avoid having a namesake with a criminal.